Elevens
Elevens is a concept rebrand project for a sustainable swimwear label, created to strengthen the brand’s commitment to environmental responsibility while elevating its visual identity. The challenge was to design a mark that felt fresh, ocean-inspired, and versatile enough to support future growth.
The solution was a single-line drawing of two fish, vertically aligned to form the number eleven. This mark references netting and the idea of “closing the loop,” while also nodding to infinity and yin–yang forms — a reminder of balance within ecosystems. Paired with a clean sans-serif typeface and approachable, lighthearted messaging, the rebrand positions the label as both stylish and sustainability-driven.
This project was a valuable exercise in translating core brand values into a cohesive identity system, blending strategy with symbolism to create design that feels meaningful and memorable.
Brand Strategy | Logo Design | Visual Identity System | Brand Guidelines | Concept Development | Copywriting
