Saving Gloria Campaign
The Saving Gloria Campaign is a concept project for the Australian Marine Conservation Society, aimed at raising awareness of the critically endangered Grey Nurse Shark and shifting public perception from fear to understanding. The challenge was to engage environmentally conscious Australians aged 18–40 with a campaign that felt approachable and memorable.
I developed Gloria, a friendly mascot, to humanise the species and make conservation messaging engaging. Research and design strategy were central to the project, ensuring the visuals, storytelling, and educational messaging resonated with the audience. Bold, distinctive colour choices were used to help the campaign stand out from the crowd. This project was a valuable learning experience in concept development, digital illustration, and creating a cohesive multi-channel campaign.
Brand Strategy | Logo & Mascot Design | Brand Style Guide | Awareness Posters | Merchandise Concepts | Social Media Concepts | Digital Illustration | Concept Development
