Shroom for Improvement
University project

Shroom for Improvement is a concept project that transformed a unique product idea into a complete brand identity. The challenge was to create a visually engaging brand that could stand out on shelf while clearly communicating product information to consumers.

I developed three packaging variations using a supplied dieline, along with a folded information sheet, guiding the concept from initial proposal through to press-ready artwork. The project emphasised research and design strategy to ensure a cohesive visual identity system that felt consistent across all touch-points. This experience was a valuable opportunity to refine skills in branding, packaging design, copywriting, and pre-press production.
Brand Strategy | Logo Design | Brand Guidelines | Visual Identity System | Packaging Design | Copywriting | Concept Development | Pre-Press / Production Specifications
Helvetica Schematic
Helvetica Schematic
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