Shelter
A branding and awareness campaign concept (university assignment) developed to help older women experiencing or at risk of homelessness connect with support discreetly and with dignity. The challenge was to create a visual identity that felt safe, respectful, and empowering—without relying on digital access or resorting to shock tactics.
I developed the brand identity, logo suite, and awareness campaign across print, digital, and environmental touchpoints. Drawing on human-centred design principles, the solution used warm, approachable visuals and inclusive messaging to build trust and visibility. The project strengthened my understanding of designing for sensitive social issues and the power of visual communication to create empathy and real-world impact.
Brand Identity | Campaign Design | Typography | Concept Development
